Open the invoice for an AI project and the model itself is rarely the expensive line. So where does the money go? Into the invisible layer between the model and the organisation's real world: the connection to accounting, to inventory, to customer records, to the scattered files on the internal network. That bespoke glue is the costly, brittle part of every project.
The Model Context Protocol, released openly at the end of 2024 and adopted through 2025 by one major model provider after another, targets exactly that layer. The idea in a sentence: instead of a dedicated adapter for every model-and-tool pair, a tool describes itself once in a standard form and any model can read it.
In many Iranian companies systems have accumulated in layers: an ageing finance package, an in-house inventory tool written years ago, several load-bearing spreadsheets, and a CRM that was never fully rolled out. In that setting the real cost of automation is never buying a model; it is getting the right data to it. And every bespoke adapter is fresh technical debt to be maintained for years.
Cheaper connections are not merely a saving; they change the economics of experimentation. When standing up a pilot takes days rather than months, you can test ten hypotheses and drop the failures cheaply. Organisations that pull ahead on AI do not necessarily hold a better model; they learn faster. One caution: the standard solves the connection problem, not the data-quality problem. If your inventory data is a mess, standardised access simply distributes the mess faster.
Consider a distributor that wants support staff to check order status through a conversational assistant. The old approach: one adapter for inventory, another for finance, then maintenance of both forever. The standard approach: both are exposed once, and the same access serves the sales assistant a month later.
For years the bottleneck in AI projects was never model intelligence; it was plumbing. Standardising that plumbing creates no value by itself, but it lowers the cost of experimentation enough to move organisational learning from heavy annual programmes to small monthly iterations.
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