Predictions about technology age quickly. What ages more slowly is an understanding of which constraints are being lifted, because development usually advances through exactly the point where a barrier has just fallen.
For a manager making an investment decision today, the right question is not which model will be released next year. It is which investment made now still holds its value across three different futures.
Three trends shaping the path
- Agents going deeper: the move from single-step answers to executing a chain of tasks continues; what matters more than raw model capability is the quality of the permissions and boundaries you define for the agent.
- Models getting smaller and cheaper: compact models that run on available hardware cover a great many enterprise use cases without dependence on an external service.
- Tightening scrutiny of data: questions about where data came from, whether its owner consented and where it is stored are shifting from a legal footnote to an entry condition in many contracts.
What probably will not change
Amid all this movement, several things stay fixed. Data quality still sets the ceiling on the result; no new generation of models compensates for incomplete data. Final accountability still rests with a human, whether the law requires it or the customer demands it. And value still comes from redesigning the process rather than buying a tool; an organisation that does not change its process reaches much the same result with any model.
Competitive advantage moves from the model to the data
As model capabilities converge and access to them becomes easier, the edge shifts away from model selection to something else: the proprietary data only you hold, and the process that turns that data into a decision. Several years of maintenance records, a customer order history or an archive of expert reports are assets a competitor cannot simply buy. Organisations that make those assets tidy and usable today will be in a different position tomorrow.
What this path means for Iranian businesses
Two features of this trend matter particularly in Iranian conditions. First, smaller models mean a large share of enterprise use cases can run on domestic infrastructure, reducing dependence on services whose availability cannot be relied upon. Second, Persian language processing in general-purpose models still lags behind English; that gap creates room for local solutions, provided good-quality Persian data has been collected.
What to build today that will not be obsolete tomorrow
- An organised, documented data foundation: data whose origin, meaning and history are clear holds value independently of any model.
- Measurement capability: the ability to quantify the effect of a change on a business metric, useful with every generation of technology.
- In-house skill: people who can frame a problem in the language of data; that skill does not disappear when the tooling changes.
- Replaceable architecture: a design in which the model is an interchangeable component, not a pillar everything is tied to.
Mistakes that make the future expensive
- Binding the whole architecture to one specific vendor, which makes changing course costly later.
- Waiting for the next generation instead of starting with what is available today; time lost in collecting data cannot be recovered.
- Investing heavily in a tool the organisation does not yet have the process to use.
- Disregarding data governance requirements, which may later force a rebuild of the entire solution.
How to measure readiness
A good gauge is not the list of technologies you have trialled. Three questions say more: if you wanted to swap out your underlying model tomorrow, how many weeks of work would it take? What proportion of your historical data is usable today? And can you measure the effect of a change on a business metric? The answers reveal your real readiness better than any forecast.
Frequently asked questions
- Should we wait until the technology settles?
Waiting on tools is reasonable; waiting on data is not. Today's data, if you do not capture it, cannot be reconstructed later. - Will small models replace large ones?
Not entirely, but for a large share of well-defined enterprise use cases they are sufficient, at lower cost and with less dependence. - How quickly does today's investment lose relevance?
What goes into data, process and skill is long-lived; what is concentrated on one particular tool has a shorter life.
Takeaway
The years after 2026 cannot be forecast precisely, but they can be prepared for. Investment in tidy data, a measurable process and in-house skill retains its value in every scenario; tying the organisation's fate to one specific tool retains it in none.
Glossary
- Agentic AI: A system that, instead of returning a single answer, carries out a chain of steps until it reaches a goal.
- Large language model: An engine that understands and generates text and underpins conversational assistants.
- Small specialised model: A limited-size model trained for one specific use case and able to run on ordinary hardware.
- On-premise deployment: Running a model on the organisation's own servers rather than an external cloud service.
- Data governance: The rules determining what data may be used, by whom and under what authorisation.
- Vendor lock-in: A situation where changing technology provider becomes costly because systems are deeply entangled with it.
- Proprietary data: Data held by one organisation alone that cannot readily be obtained from outside.